SEO/SEM Specialist

Skanem India is looking for a results-driven SEO / SEM Specialist to strengthen our digital presence and drive measurable online growth. The role will be responsible for improving organic search visibility, managing paid search campaigns, increasing qualified website traffic and supporting B2B lead generation.

The ideal candidate will combine strong hands-on SEO and Google Ads expertise with analytical thinking, content optimisation and an understanding of how customers discover industrial and manufacturing brands online. The role will also involve exploring emerging AI-driven search, AEO/GEO and content optimisation practices to improve Skanem India's visibility across traditional and AI-powered search platforms.

If you are someone who enjoys turning search data into business results and can independently plan, execute, measure and optimise digital campaigns, we'd like to hear from you.

SEO Strategy & Execution

  • Develop and execute comprehensive SEO strategies to improve Skanem India's organic visibility, search rankings, website traffic and qualified enquiries.

  • Conduct keyword research, search-intent analysis, competitor analysis and content-gap analysis, with a focus on B2B, manufacturing, packaging and labelling-related search terms.

  • Manage on-page, technical and off-page SEO activities.

  • Optimise website pages, product/service pages, landing pages, blogs, headings, meta titles, meta descriptions, URLs and internal linking.

  • Conduct regular SEO audits and identify issues related to indexing, crawlability, redirects, canonicalisation, sitemap, robots.txt, page speed and Core Web Vitals.

  • Coordinate with website developers and content teams to implement SEO recommendations.

  • Develop and execute ethical backlink-building and digital PR/outreach initiatives.

  • Monitor keyword rankings, organic traffic, CTR, conversions and lead-generation performance.

SEM / Paid Search

  • Plan, execute and optimise Google Ads / PPC campaigns for business and lead-generation objectives.

  • Conduct keyword research and build relevant search campaigns, ad groups and negative keyword lists.

  • Develop compelling ad copies and optimise landing pages for conversions.

  • Monitor and optimise CPC, CTR, conversion rate, CPA, quality score and ROAS wherever applicable.

  • Manage campaign budgets and identify opportunities to improve campaign efficiency.

  • Conduct A/B testing of advertisements, landing pages and campaign approaches.

  • Develop campaigns targeting relevant industries, geographies, products and customer segments.

Analytics & Reporting

  • Manage and monitor Google Analytics 4 (GA4), Google Search Console and Google Tag Manager.

  • Track organic and paid performance and identify actionable insights.

  • Prepare monthly SEO/SEM performance reports for management.

  • Establish meaningful KPIs covering visibility, traffic, engagement, enquiries and lead generation.

  • Use data to identify opportunities for improving website performance and digital ROI.

Content & AI Search Optimisation

  • Work with the marketing/content team to develop SEO-friendly website and thought-leadership content.

  • Optimise content around search intent, topical authority, FAQs and industry-specific queries.

  • Explore emerging Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) practices to improve brand discoverability across AI-powered search platforms.

  • Use AI tools responsibly for keyword research, content ideation, competitor analysis and SEO workflows while maintaining brand quality, originality and accuracy.

  • Stay updated on Google algorithm changes, AI search developments and evolving SEO best practices.

Cross-functional Collaboration

  • Work closely with the Marketing, Sales, Content, Design and Website/IT teams.

  • Understand business priorities and translate them into measurable digital marketing initiatives.

  • Support digital campaigns for products, industries, events, exhibitions and corporate initiatives.

  • Ensure Skanem India's digital presence remains consistent with the company's brand positioning.

Must-Have

  • 2–4 years of hands-on experience in SEO, SEM, Search Marketing or Digital Marketing.

  • Strong practical knowledge of Technical SEO, On-Page SEO and Off-Page SEO.

  • Hands-on experience with Google Ads and paid search campaign management.

  • Strong knowledge of Google Analytics 4 (GA4) and Google Search Console.

  • Experience with keyword research, competitor analysis and SEO audits.

  • Understanding of website architecture, indexing, crawlability, metadata, internal linking, redirects, canonical tags, XML sitemaps and robots.txt.

  • Experience in monitoring SEO and SEM performance using data and KPIs.

  • Strong analytical and problem-solving skills.

  • Good written and verbal communication skills.

  • Ability to work independently and manage multiple priorities.

  • Strong proficiency in Excel / Google Sheets for analysis and reporting.

Preferred / Good-to-Have

  • Experience with tools such as SEMrush, Ahrefs, Screaming Frog, Ubersuggest or similar SEO platforms.

  • Working knowledge of Google Tag Manager and Looker Studio.

  • Basic understanding of HTML, CSS and website CMS platforms such as WordPress.

  • Knowledge of Schema Markup / structured data and Core Web Vitals.

  • Experience with B2B, manufacturing, engineering, industrial, packaging or other technical-sector websites.

  • Understanding of LinkedIn Ads / Meta Ads will be an advantage.

  • Familiarity with AEO, GEO, AI Overviews and AI-powered search optimisation.

  • Google Ads and Google Analytics certifications will be an advantage.

  • Experience demonstrating measurable results such as increased organic traffic, improved rankings, qualified leads or improved paid-search efficiency.

Qualification

  • Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications or a related discipline.

  • A relevant certification in SEO, Google Ads or Google Analytics will be an advantage.

What Success Looks Like

Within the role, success will be measured by:

  • Improved organic visibility and keyword rankings.

  • Growth in relevant organic traffic.

  • Increase in qualified website enquiries and B2B leads.

  • Improved performance and efficiency of Google Ads campaigns.

  • Better website health and technical SEO performance.

  • Stronger visibility for Skanem India across Google and emerging AI-powered search experiences.

  • Clear, data-driven reporting and actionable recommendations to the management team.

Details
SEO/SEM Specialist

Location: Mumbai, Maharashtra

Published: Aug 30, 2026

Deadline: Sep 4, 2026

Start date: Flexible

Apply now